Customer journey map
Map your customer journey, stage by stage
Feekia’s customer journey template lays out stages against actions, touchpoints, thoughts and feelings, pain points and opportunities. Fill it in with your team, or let AI draft a first version.
Open Feekia, it’s freeNo sign-up. Works in the browser on a laptop, tablet or phone.
How to do it in Feekia
- Open Feekia, then open the Library and choose Product templates, Customer journey map.
- Or tap Brainstorm with AI, choose Customer journey, and describe the journey.
- Rename the stages to match your customers, from awareness to loyalty.
- Fill in each row: actions, touchpoints, feelings, pain points and opportunities.
- Share the board with a code to run a workshop together.
What you get
Ready-made template
Five stages and five rows, colour-coded so pain points and opportunities stand out.
AI journeys
Describe a journey, such as buying travel insurance online, and get stages with touchpoints and pain points.
Workshop together
Everyone with the board code can add notes live.
Related templates
User persona, user story map, product roadmap and prioritisation matrix.
Present findings
Frame the journey and present it, or export it to PowerPoint.
Downloads
Save as PNG, JPEG, SVG, PDF, PowerPoint and animated GIF.
Questions
What goes in a customer journey map?
The stages a customer goes through, and for each stage what they do, where they meet you, how they feel, what frustrates them and what you could improve.
Is the template free?
Yes. All templates in Feekia are free to use.
Can AI create a journey map?
Yes. Choose Customer journey in Brainstorm with AI and describe the journey in a few words.
More guides
Ready to try it?
Open Feekia and start drawing. It’s free.
Open Feekia